I was approached by the TEDx team in Mexico because they wanted an inspiring video that would reflect the idea of creating something through a fantastic world. I thought the best way to represent this was to create an animated world where creation was at the heart of everything. After sketching the idea I decided to create a cylinder shaped world that would have a train track that would allow the characters to glide seamlessly. The full effect was achieved when the world was put on a three dimensional plane that would rotate on its own axis.
The video had to be quite short and the idea behind it was to create each of the letters of TED and represent their true meaning (technology, entertainment and design). The characters would construct each one of the letters that would start revealing themselves with each rotation.