This project entitled building a high end website that would serve as a tool to rent a beautiful villa in a prestigious location in the south of France. The website would have to combine modernity and technology whilst keeping a classic French feel that evoked the lifestyle and essence of the south of France. It was imperative to use a color palette and elements that were characteristic of the area and the villa itself. As the villa had no previous branding, all elements had to be created from scratch and carefully handcrafted in order to communicate the desired message.
A layout and general artistic direction that had a strong visual language was decided upon. After this a series of customized elements were designed in order to create a satisfactory user experience that always maintained the essence of the south of France.
